Hi! I’m ROI. My job is to show you value in your marketing efforts whether online or in traditional marketing.
We all know that understanding marketing is a full-time job and most business owners would rather concentrate on what they know in business and leave the marketing to an agency to handle. But it is important to know what I am and how I am measured.
How I'm Measured
I am measured through data received from your customers throughout the marketing process. This data is generally in direct correlation to the various marketing campaigns. It is expressed in the following calculation:
(Net Profit/Cost of Investment) X 100 = ROI
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.