Search engines, social media, and consumers increasingly demand unique, relevant content, but creating and maintaining content can be a time consuming task for a company, whether larger or small. Ideally, a company should employ an in-house writer or at least and out-sourced person skilled in content creation and maintenance.
From a marketing perspective, unique, relevant content provides a persuasive tool for readers to become customers. Poorly written content offers little true value to readers which causes lower engagement. This is especially true in social media.
So how do small companies create unique, relevant content without an in-house writer or an out-sourced person? Website Magazine recently published an article on the subject and compiled a checklist for. Here are some helpful tips to use when creating, curating and circulating content for your company:
According to Website Magazine (January 2016), marketers overwhelmingly believe original written content to be the most effective form of content. Here are a few questions to answer before you put pen to paper:
By answering these question and following simple rules of content creation you should be able to create high-quality, relevant content for your website and social media campaigns.