Developing an Analytic Optimization Plan starts with identifying criteria for the trends. For example, if you chose to examine the Bounce Rate, Pageviews, Unique Visitors, and Time on Site, your analysis my look like this:

Unique Visitors is a visitor that did not have Google Analytics cookies when they hit the first page in this visit.

Key Performance Indicators (KPI)

Increases in Unique Visitors can be enhanced by improving the keywords used in paid online advertising.

Note: If a visitor deletes their cookies and comes back to the site, the visitor will again be counted as a new visitor if they visit the site in the future.

September 29, 2016

Developing an Analytics Optimization Plan

Developing an Analytic Optimization Plan starts with identifying criteria for the trends. For example, if you chose to examine the Bounce Rate, Pageviews, Unique Visitors, and […]
March 8, 2016

Creating Quality, Natural Website Content

Search engines, social media, and consumers increasingly demand unique, relevant content, but creating and maintaining content can be a time consuming task for a company, whether […]
February 18, 2016

How do I research potential organic keywords or phrases?

There are several websites online that have the ability to assist the small business owner in researching potential organic keywords. Use multiple sources to develop a […]