Regardless of the business size, website maintenance is important, but how can it help the small business owner? Your website can be the first line of marketing into your business and it has a huge impact on the value of your product or service. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings, and present new information, products and services to the public. Website maintenance is also required to maintain the relevance of the website over time. Having a properly maintained website can help in three specific ways, Customer Interest, Search Engines, and Corporate Identity.
A well-maintained website attracts new customers and maintains the engagement of existing customers. Your website should be customer centered and kept relevant with routinely refreshed content and ensuring that customer contact points are working properly. Routinely checking the contact forms, address and phone number listings, products, services, and price lists are current and correct.
Website maintenance is critical to search-engine rankings. Websites with outdated content tend rank lower in search engine listings. Some search engines, including Google, check your last modification notice in the HTTP header to determine whether it is worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost business over time.
Your website is your online presence for your corporate identity. A poorly maintained website with errors, broken links, dead pages, and outdated information presents a sloppy corporate image. Having a routine examination of the look and feel of your website and update it to match your corporate image helps the continuing effort to present a positive corporate identity. A routine check helps to fix broken links, poor grammar, and spelling mistakes as quickly as possible and often before a customer brings them to your attention.
By monitoring these three aspects of your website maintenance, your website will continue to present a professional quality brand, help keep you higher in page rank, and keep your customers interested in your products and services.