Identifying key influencers is a lot like analyzing your competitors. Key Influencers are those companies that move the industry along. Whether blogging about something or social posts, key influencers drive the discussions. They may be the subject matter experts in their fields or just a well-informed industry person.
There are three types of Key Influencer’s. 1) Masters and Commanders, 2) Positional, and 3) Consumer. Each type holds sway over parts of the industry and it is in your company’s best interest to develop those relationships.
How to establish an influencer relationship
Establishing an influencer relationship can be done through many different avenues. By following these simple steps, you can build these relationships and promote your product and service effectively.
How do you get an influencer involved
Establishing and maintaining Influencer relationships is an ongoing process. Like any public information campaign, constant efforts must exist to cultivate new relationships within your industry. Failure will occur when the effort is not well thought out and executed with the precision necessary to reach the desired results.
Once that level of performance and precision is not met, a company may slide backwards and have a difficult time re-establishing itself with those influencers as a leader or authority in their industry.