There are several websites online that have the ability to assist the small business owner in researching potential organic keywords.
Use multiple sources to develop a list of keywords then wash them through Google to assess their “value”. Value is not tied to cost of an organic keyword, value is defined by the number of searches a given word has on a defined period of time.
Ideally, when looking for solid organic keywords you want to find words or phrases with a high number of searches but a low to medium competition.
If your small business wants to attempt to function on the online stage it will be very important to allow potential clients easier access to your site. This can be done by simplifying your Title tags and Description tags. However, without the proper Keyword tags, your site, no matter how stellar the design, will likely not be ranked in the search engines.
In addition, it is very important for your company to re-evaluate its keywords and research them more comprehensively on a regular basis in order to gain any new online market share.