Developing an Analytic Optimization Plan starts with identifying criteria for the trends. For example, if you chose to examine the Bounce Rate, Pageviews, Unique Visitors, and Time on Site, your analysis my look like this:
Time on page is measured by subtracting the time a visitor hit a page from the time they hit the next page.
Time on Page can be increased by adding relevant content or highlighting a unique product. Some improvements in content may include; adding video, linking within the content, and adding scrolling photos galleries of products or services.
Understanding and monitoring the trends to your website can seem complicated. The key is to look for the obvious signs and identify the potential fixes. By spending a little extra time optimizing your site, many of the trends that need improvement can easily be accomplished.