“If you ask me anything I don't know, I'm not going to answer.”
As with any marketing endeavor, the ability to understand the fundamentals of internet market is the key to the success of any great marketing campaign. Most large corporations utilize agencies to assess the market needs prior to developing the marketing plan for the client. Once this has been accomplished the plan is developed, tweaked, and ultimately put into place. This process can take months to develop and this may not be within the time frame needed for small businesses.
Small businesses, even very successful ones, often cannot afford to have an agency gather this information, so they are left to do it on their own.
The ability to research effective keywords, analyze your competitor’s websites, and understand your websites analytics will give you an advantage when promoting your product or service on the internet.