Developing a Conversion Optimization Strategy
July 7, 2016
Web Analytics & Optimization
August 4, 2016

The following is a brief outline of four Search Engine Marketing (SEM) strategies that can optimize traffic and conversions.

  1. Building optimization into Messaging Processes: Every online communication deployed by a company can help strengthen optimization positioning.
  2. Think Beyond Industry Terms: Think about the ways a customer looks at their problem, want, need, task and solution.
  3. Use Paid Search as a Testing Tool: Although optimization for natural search should be a part of your content design and development process, getting to the top of the search engine for competitive terms takes commitment to acquire link ins.
  4. Learn to Convert on Broader Terms: Consumers who initiate a broad search are usually in the earlier stages of the buying process.

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