Developing SMART Goals & KPI’s
August 18, 2016
Developing an Analytics Optimization Plan
September 15, 2016

Developing an Analytic Optimization Plan starts with identifying criteria for the trends. For example, if you chose to examine the Bounce Rate, Pageviews, Unique Visitors, and Time on Site, your analysis my look like this:

Bounce Rate

Bounce Rate is the percentage of visits that go only one page before exiting a site. A number of factors can contribute to a web site’s bounce rate. A few examples might be, site design or usability issues, if they've found the information they need on that one page, or had no need or interest in visiting other pages.

Key Performance Indicators (KPI)

By using Google Analytics and monitoring the bounce rate we can easily meet the KPI.

As these keywords begin to register in analytics, monitor their performance as they relate to the Bounce Rate.

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