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Competitor Analysis

With any successful online marketing campaign, your ability to properly identify your online competitors will make a difference in how you develop your overall marketing plan.
Whether you operate on a national scale or local level identifying your competitors can be as simple as doing a Google search using your specific industry name.
Once you have identified the competitors whose products or services are similar to yours, the task of analyzing them begins.
Developing a Competitor Analysis Scorecard will assist you in creating the profile of your competitors and ultimately an idea of what they are doing online to get where they are in the search process.

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