Developing an Analytic Optimization Plan starts with identifying criteria for the trends. For example, if you chose to examine the Bounce Rate, Pageviews, Unique Visitors, and Time on Site, your analysis my look like this:
Unique Visitors is a visitor that did not have Google Analytics cookies when they hit the first page in this visit.
Increases in Unique Visitors can be enhanced by improving the keywords used in paid online advertising.
Note: If a visitor deletes their cookies and comes back to the site, the visitor will again be counted as a new visitor if they visit the site in the future.