New Media Marketing
June 16, 2016
Developing a Conversion Optimization Strategy
July 7, 2016

“Assumptions are the termites of relationships.”

Henry Winkler

Using Unique Value Positioning (UVP) statements through-out your site will build both brand awareness and industry recognition. Using UVP statements in your marketing strategies will help to develop online relationships, conversions, and traffic. All important pieces in your internet marketing plan.

Relationship Development Strategy

Audience Description

Establishing relationships takes time and hard work. These relationships start with identifying your audience. This description has to identify your services and how they match to the perceived client types.

Identifying the key demographics of your end user is another piece that will help to develop these relationships.

Some common demographic information:

  • Gender
  • Age
  • Income
  • Geographic location.

Audience Intention

Your client visits your website for a purpose. This is called Audience Intention. Defining why they are there and using competitor comparisons and analytics will help to define specific keywords used to search for your service or product. Those keywords will indicate the segment of the population that are seeking those specific products or services.

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